Public Relations + Fundraising Director Job Description

ESC recommends that a nonprofit reviews their hiring process and job descriptions with a labor attorney prior to posting. Check out our inclusive resources for suggestions of places to post to recruit diverse and disabled applicants. 

Public Relations and Fundraising Directors have a national median wages of $55.19 hourly or $114,800 annually (Bureau of Labor Statistics 2018). In Illinois the median wagers are $50.04 hourly or $104,070 annually. In Chicago the median wages are $51.55 hourly or $107,220 annually.

Public Relations + Fundraising Director Job Description

Activities Include:

  • Develop organizational policies or programs.

  • Develop organizational goals or objectives.

  • Direct financial operations.

  • Present information to the public.

  • Develop marketing plans or strategies.

  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

  • Design and edit promotional publications, such as brochures.

  • Develop business relationships.

  • Develop financial or business plans.

  • Develop business or market strategies.

  • Maintain data in information systems or databases.

  • Supervise employees.

  • Respond to electronic mail and telephone everyday

  • Face-to-Face Discussions (87% of the time)

  • Deal with External Customers (72% of the time)

  • Duration of Typical Work Week (84% respondents report “More than 40 hours)

Skills & Knowledge Required

  • Four-year bachelor's degree

  • Post-baccalaureate certificate and/or Master's degree preferred

  • Certified Fundraising Executive (CFE) appreciated 

  • Technical Skills Required:

    • Customer relationship management CRM software (Blackbaud The Raiser's Edge; Constant Contact; Microsoft Dynamics Hot technology, SofterWare DonorPerfect, etc.)

    • Data base user interface and query software (Data entry software Hot technology, Foundatino Directory Online, Structured query language SQL Hot technology, WealthEngine Findwealth, etc.)

    • Desktop publishing software (Adobe Systems Adobe PageMaker; Microsoft Publisher, etc.)

    • Electronic mail software (Email software; Microsoft Outlook, etc.)

    • Office suite software (Microsoft Office, etc.)

  • Integrity — Job requires being honest and ethical. See more occupations related to this work style.

  • Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.

  • Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.

  • Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.

  • Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

  • Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. See more occupations related to this knowledge.

  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. See more occupations related to this knowledge.

  • Law and Government — Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

  • Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job. See more occupations related to this skill.

  • Speaking — Talking to others to convey information effectively.

  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.

  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents.

  • Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. See more occupations related to this ability.

  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand.

  • Written Comprehension — The ability to read and understand information and ideas presented in writing.

  • Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.

  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents.

  • Speaking — Talking to others to convey information effectively.

  • Writing — Communicating effectively in writing as appropriate for the needs of the audience.

  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand.

  • Written Expression — The ability to communicate information and ideas in writing so others will understand.

  • Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

  • Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.

  • Written Comprehension — The ability to read and understand information and ideas presented in writing.

Diverse candidates are highly encouraged to apply. ADA accommodations available to applicants and employees.

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